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Business in Action 9th Edition by Courtland L. Bovee

• eBook Details

  • Categories: Business & Economics - Management & Leadership
  • Year: 2019
  • Publisher: Pearson
  • Language: English
  • ISBN-13: 978-0135175477
  • ISBN-10: 013517547X
  • File: PDF, 37.97 MB

   

  Business in Action: Thriving in the Digital Enterprise 9th Edition is a textbook that provides a comprehensive overview of the modern business world and how it has been impacted by digital technology. The book is written by Courtland L. Bovee and John V. Thill, who are both experienced business educators and authors.

  The book covers a wide range of topics, including entrepreneurship, management, marketing, accounting, finance, and information technology. It also explores the ways in which digital technology has transformed business practices and how companies can leverage these new technologies to drive growth and success.

  The 9th edition of the book has been updated to reflect the latest trends and developments in the business world. It includes case studies and examples from real-world companies, as well as hands-on exercises and activities to help readers apply the concepts and strategies covered in the book.

  Business in Action: Thriving in the Digital Enterprise 9th Edition is designed for students studying business and related fields, as well as professionals who want to keep up-to-date with the latest trends and best practices in the business world. It provides a solid foundation in business principles and practices, while also highlighting the unique challenges and opportunities presented by the digital age.